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This collection is getting a refresh!

We're currently curating new pieces for our Gold New Arrivals collection. In the meantime, discover our most popular jewelry below or browse our other categories.


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Custom Diamond Bezel Rolex 36MM DateJust Watch – Two Tone 10 Pointer Black Dial – 2.50 CTW Custom Diamond Bezel Rolex 36MM DateJust Watch – Two Tone 10 Pointer Black Dial – 2.50 CTW
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$6,499.00 $6,999.00
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Command attention with this elevated Rolex Datejust, a masterpiece that merges timeless Swiss engineering with bold, modern luxury. Designed for those who appreciate prestige and presence, this two-tone icon is crafted in a ref...
Custom Diamond Cartier 40MM Santos Watch – Iced Out Black Roman Dial & Leather Strap – 9.0 CTW Custom Diamond Cartier 40MM Santos Watch – Iced Out Black Roman Dial & Leather Strap – 9.0 CTW
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$4,999.00 $6,499.00
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Commanding, precise, and unapologetically bold—this fully iced square timepiece is engineered for those who move with authority. Featuring a deep black dial framed by a fully pavé-set case, the watch delivers a sharp contrast t...
Lab Diamond Solitaire Earring Pear Stone Setting - 14KT Gold & 1.50 CTW Lab Diamond Solitaire Earring Pear Stone Setting - 14KT Gold & 1.50 CTW
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$1,499.00
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Experience exquisite, conflict-free brilliance with these stunning lab-grown diamond solitaire stud earrings. Crafted in lustrous 14K gold, each earring features a brilliant pear-shaped diamond designed to maximize sparkle and ...
10K Gold Bracelet – Miami Cuban Link Style Solid Gold – 6MM to 14MM 10K Gold Bracelet – Miami Cuban Link Style Solid Gold – 6MM to 14MM
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$1,449.00
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Elevate your style with this iconic Miami Cuban link bracelet, expertly crafted from solid 10K yellow gold. The classic design features tightly interlocking, polished links, creating a substantial and luxurious feel. This piec...
Gold New Arrivals: Latest Chains & Designs | SB Custom Jewelers

Our new gold chain design collection brings together the latest pieces from our workshop and curation. Each piece is hand-finished to a premium standard with the freshest silhouettes and details. New gold chain design pieces from SB Custom Jewelers are the pieces leading our newest releases.

Fresh fine jewelry releases come from a combination of trends, customer requests, and our designers innovating in solid gold. Every new piece meets our quality standard from day one. New gold chain design pieces work for daily wear and milestone moments alike.

For refined modern styling, our contemporary gold necklace designs range covers minimal silhouettes, geometric pendants, and architectural cuts. Contemporary necklaces feel especially intentional. Compare them to our yellow gold necklaces for varied options.

The new designs in gold necklace selection covers everything from delicate stackable chains to substantial statement pieces. Each design is hand-finished to a premium standard. New gold chain design pieces sit at the heart of this curation.

For refined coordinated set shopping, our latest gold necklace set designs with price selection covers refined gold sets at transparent investment levels. Set pricing makes shopping easier. Compare them to our necklaces-collections for varied set options.

The new design gold chain men range covers refined mens chain styles in fresh silhouettes and finishes. Mens new arrivals carry confident modern styling. New gold chain design pieces work beautifully for mens styling moments.

For refined feminine new styling, our latest gold bangle designs range delivers refined bangle craftsmanship in fresh silhouettes. Latest bangle designs work for daily wear. Add a piece from our yellow gold bracelets for coordinated styling.

With over 30 years of fine jewelry expertise, our team curates new arrivals that go beyond passing trends. Every new gold chain design piece is finished and inspected to a premium standard. Custom design is also available if you want a specific style or detail built to your spec.

For styling guidance, our team is available for personal consultations at the showroom. Layaway and flexible financing are available on solid gold pieces.

Ready to find your next piece? Visit our Southlake Mall showroom in Morrow, GA, or shop the full gold new arrivals collection online and ship nationwide. Buy your favorite piece today at SB Custom Jewelers.

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