How Long Does the Custom Engagement Ring Process Take?
Direct Answer: The custom engagement ring process at SB Custom Jewelers takes between two to four weeks from the initial showroom consultation to the final polish. This timeline includes the 3D CAD design phase, printing a physical wax model, casting the gold or platinum band, hand selecting and setting the diamonds, and performing a final microscopic quality check.

Going custom means you get to design an engagement ring that actually tells your story, rather than just settling for a basic style sitting in a glass showcase. Our team at SB Custom Jewelers helps Clayton County couples bring their ideas to life every single week.
We want the design experience to feel completely collaborative, transparent, and relaxed. In this guide, we will walk you through each step of the creation process, break down your metal and diamond options, and share how to get the perfect design without overspending.
Traditional chain stores usually ask for six to eight weeks because they outsource all their work to offsite commercial factories. Since we do our casting, CAD printing, and stone setting right inside our Morrow workshop, we finish most custom rings much faster.
Doing the work in house also means we inspect the quality of the metal and settings daily. You can drop by our store to talk about your design ideas with us in person.
Why Choose a Custom Engagement Ring Over Retail?
Before we walk through the design steps, let us talk about why designing a ring is actually better than buying one from a retail display. Mass market jewelry is built to maximize factory margins.
To save on precious metal cost, brands create thin bands and hollow out the inside of the ring. This makes the band flimsy and prone to losing stones. When you build a custom ring with our jewelers, we make sure the band is thick, solid, and sturdy enough to handle decades of daily wear.
You also avoid paying bloated designer brand markup fees. Your entire budget goes straight into the actual weight of the gold and the quality of the diamonds. This lets you purchase a larger center diamond or clean accent stones without stretching your budget.
Most importantly, a custom ring fits your partner's finger and the center stone perfectly. We do not use premade heads that look bulky or out of proportion. The prongs, basket, and band are built as a single balanced piece.
Step 1: The Initial Sketch and CAD Consultation
We start every project with a friendly chat at our showroom near Southlake Mall. Do not worry if you cannot draw. You can bring in phone screenshots, Pinterest pictures, heirloom family diamonds, or just a rough idea of what you want.
We will look at metal options, talk about diamond shapes, and plan out the settings. If your partner has an active job or loves hands on hobbies, we will suggest a low profile bezel or thick prongs to keep the diamond safe.
Next, we build a 3D digital design model of the ring. We send these computer renderings directly to your email.
You can look at the ring from the top, sides, and bottom to see how it looks. We will tweak the design until it matches your exact vision. Our diamond buying guide explains color and clarity grades to help you select a center stone.
Step 2: Physical Wax Prototyping
Holding a physical ring feels very different from looking at a 3D drawing on a screen. To make sure you love the design, we use a 3D printer to create a physical wax prototype of the ring.
This wax model has the exact dimensions of your future band, with empty spaces where the diamonds will go. You can slip this model on your finger at our showroom to check the size, feel the width, and see the scale on your hand. You can even check how it sits next to a wedding band to make sure they fit flush.
Step 3: The Gold and Platinum Casting Process
When you are happy with the wax model, we start the casting phase using the lost wax method. We place the wax prototype inside a steel container, pour a plaster mixture around it, and let it harden. We bake the plaster mold in a kiln to melt the wax out, leaving a hollow shape behind.
We melt your gold karat or platinum in a crucible and pour the liquid metal into the mold under vacuum pressure. After cooling, we wash the plaster away to reveal the raw metal band.
Unlike cheap mall jewelry that is hollowed out to save money, we cast our rings solid. A solid band is heavy, durable, and will not bend or break during daily wear. You can look at our standard custom rings to feel how substantial a solid band feels in your hand.
Step 4: Selecting and Hand Setting the Diamonds
Next, we select and set the diamonds. Our setting work is done by hand under high power microscopes. We select accent diamonds that match your center stone for color, size, and clarity, so the sparkle looks uniform.
The setting style you choose affects both the look and durability of the ring:
- Claw Prongs: Classic metal claws that hold the diamond high. This lets in the most light for maximum fire and sparkle.
- Bezel Walls: A clean rim of gold that surrounds the diamond edge. This protects the stone from daily wear, hits, and snagging.
- Pave Beads: Tiny diamonds placed close together along the band, held by microscopic beads of gold.
- Halo Borders: A frame of small diamonds surrounding the center stone to make it look larger.
Setting these diamonds by hand is the only way to make sure they stay secure. We verify every single prong under a microscope before the ring leaves our bench.
Step 5: Polishing and Final Quality Inspection
The raw casting looks dull at first, so we polish it using wheels and detailed finishing compounds to bring out a mirror shine.
We run each ring through a strict quality inspection under magnification. We check the prongs, test the stone security, and smooth out any rough spots. Finally, the ring goes into an ultrasonic cleaner to wash away all polishing residue.
We will place your completed ring in a premium presentation box, along with its GIA grading reports and appraisal papers for your insurance company. You can pick up the finished ring at our showroom near Southlake Mall in Morrow.

Sourcing Your Center Diamond: Natural vs. Lab Grown Diamonds
One of the most important decisions is selecting your center stone. You can choose natural diamonds or lab grown diamonds for your custom engagement ring, depending on your budget and preferences.
Natural diamonds are formed deep inside the earth over billions of years. They hold high value and rarity, making them a traditional choice for engagement rings. Lab grown diamonds are chemically identical to natural diamonds but are grown in a laboratory, allowing you to get a larger carat weight for the same price.
We evaluate white diamonds using the industry standard Four Cs:
- Cut: The most important factor because it determines how the diamond reflects light. An excellent cut grade makes the diamond look bright and hides inclusions.
- Color: Rated on a scale from D (colorless) to Z (light yellow). We recommend G or H grades, which look bright white to the naked eye but cost less than colorless D grades.
- Clarity: Measures the presence of tiny internal inclusions. Eye clean grades like VS1 or VS2 offer the best value because their imperfections cannot be seen without magnification.
- Carat Weight: The physical weight of the diamond. Larger carat weights are rarer and cost significantly more per carat.
No matter which option you prefer, we help you source the perfect stone. You can compare natural and lab grown diamonds side by side under our showroom microscope. Explore our engagement rings gallery to see examples of both stone styles in finished settings.
Understanding Gold Purity: 10K vs. 14K vs. 18K Gold vs. Platinum
When designing a custom ring, choosing your metal alloy karat is a major decision. The karat represents the purity of the gold alloy and determines both the color and durability of your band:
| Metal & Karat | Pure Metal Content | Durability Rating | Best For |
|---|---|---|---|
| 10K Gold | 41.7% Pure Gold | Excellent (Highly Scratch Resistant) | Active Lifestyles and Budget Conscious Projects |
| 14K Gold | 58.3% Pure Gold | Very Good (Strong & Rich Tone) | Ideal Balance of Gold Purity and Durability |
| 18K Gold | 75.0% Pure Gold | Good (Slightly Softer) | Premium Look, Rich Color, Sensitive Skin |
| Platinum | 95.0% Pure Platinum | Outstanding (Extremely Wear Resistant) | Naturally Hypoallergenic White Finish |
We help you weigh these options based on your design preferences and budget. Our gold purity guide breaks down the alloys and durability profiles of each karat in detail.
Standard Engagement Ring Metal and Diamond Shape Comparison
To help you understand the visual and cost trade offs of different shapes and metals, we have summarized key characteristics below:
| Diamond Shape | Sparkle Level | Visual Carat Size | Finger Flattering Effect | Best Metal Pairing |
|---|---|---|---|---|
| Round Brilliant | Excellent | Standard | Classic | 14K White Gold / Platinum |
| Oval Cut | Very High | Appears Larger | Elongates Finger | 14K Yellow Gold |
| Cushion Cut | High | Standard | Soft Corners | 14K Rose Gold |
| Emerald Cut | Step Cut Flash | Appears Larger | Sleek & Long | 18K Yellow Gold |
| Pear Shape | Very High | Appears Larger | Elongates Finger | 14K White Gold |
| Baguette Cut | Step Cut Flash | Standard | Sleek & Modern | Platinum |
What Determines the Cost of a Custom Engagement Ring?
We believe in complete pricing transparency. The cost of a custom ring is determined by three main elements: the metal weight, the diamond specifications, and the custom labor.
The amount of gold used and the karat purity (10k, 14k, or 18k) set the base material cost. Platinum is denser and heavier than gold, making it a more expensive metal choice.
The carat weight, cut, color, and clarity of the center diamond are the largest factors in the final cost. Sourcing a rare, near flawless natural diamond will cost more than choosing a lab grown stone. Finally, the complexity of the design, the number of hand set accent diamonds, and the CAD modeling time determine the custom labor required.
Custom Engagement Ring Material Cost Estimator
Common Custom Ring Design Mistakes to Avoid
To ensure your custom ring is beautiful and durable, avoid these common design mistakes.
First, do not choose a band that is too thin. Thin bands under 1.5mm are popular on social media, but they bend easily under daily wear. We recommend a minimum width of 1.8mm to 2.0mm for a lifetime ring.
Second, avoid prioritizing carat weight over cut quality. A large diamond with a poor cut will look dull, while a smaller diamond with an excellent cut grade will sparkle across the room.
Third, remember to plan for the wedding band. Some engagement rings have low settings that prevent a wedding band from sitting flush against them. If you want a flush fit, let our design team know during the CAD phase so we can raise the center basket.
Caring for Your Custom Engagement Ring
Once your custom ring is completed, proper care will keep it sparkling for a lifetime. Our gold jewelry care guide suggests a weekly soak in warm water with mild dish soap and a soft toothbrush to clean the settings.
You should also avoid harsh chemicals and take your ring off before cleaning, swimming in chlorinated pools, or applying heavy lotions. Finally, visit us once a year so our team can inspect the prongs under magnification to ensure no stones have become loose.
Visit Our Showroom at Southlake Mall
Ready to start sketching your dream ring? Stop by SB Custom Jewelers in Morrow, GA. Our design team is available to walk you through diamond options, show you sample settings, and start your custom CAD design. We are located at 1000 Southlake Cir, Suite 1202.
- Showroom Hours: Monday to Saturday: 11:00 AM to 8:00 PM | Sunday: 12:00 PM to 6:00 PM
- Phone: 470 953 6163
FREQUENTLY ASKED QUESTIONS
Where is the best place to design custom engagement rings in Morrow, GA?
SB Custom Jewelers is the premier destination for custom bridal jewelry in Clayton County. You can visit us at our Morrow showroom near Southlake Mall to design your piece from scratch.
How long does a custom engagement ring take to make?
Our custom ring design process takes between two to four weeks. This timeline includes the initial CAD drawing, wax modeling, casting gold, and hand setting the diamonds. Learn more about our process or visit us to begin your project.
Can I choose my own diamond for a custom ring?
Yes, you can choose natural diamonds or lab grown diamonds for your center stone. We source stones in all cuts and carat weights for you to inspect under a microscope. Our diamond buying guide outlines clarity grades and differences to help you select a diamond.
What is the most durable gold karat for an engagement ring?
Fourteen karat solid gold is the ideal balance of durability and purity for daily wear. Ten karat gold is harder but has less gold content, while eighteen karat gold is softer and more prone to scratching. Our gold jewelry collection features rings and bands in yellow, white, and rose gold to compare colors.
Can I bring my own gold or diamonds to use in a custom ring?
Yes. We can melt down your old gold jewelry to cast the new band or reset family diamonds into a modern setting. Visit us at SB Custom Jewelers to evaluate your heirloom pieces.
What setting style is safest for a daily wear ring?
A bezel setting is the most secure style because a rim of gold completely wraps the diamond edge. If you prefer prongs, a six prong setting is safer than a four prong style. You can explore settings in our engagement rings catalog.
How do I find her ring size without her knowing?
You can borrow a ring she already wears on her ring finger and bring it to our showroom for sizing. Alternatively, you can trace the inside of the ring on a piece of paper. If it does not fit perfectly, we offer free resizing for all our custom bands.
Is platinum better than gold for an engagement ring?
Platinum is naturally white and does not require rhodium plating like white gold. It is also heavier and more durable, though white gold is lighter and more affordable. Both look beautiful alongside a diamond from our rings collection.
Do custom engagement rings cost more than retail rings?
Custom rings offer better value because you pay for raw materials and labor directly, rather than retail markups. You can customize every detail to fit your specific budget. Speak with our team in Morrow to get a non binding cost estimate.
How often should I have my engagement ring inspected?
We recommend bringing your ring to a professional jeweler every six months to inspect the prongs and check for loose stones. We offer free prong checks and cleaning for all custom pieces designed at our Morrow showroom.