About Us — SB Custom Jewelers

Fine jewelry, custom design, and luxury watches — right here at Southlake Mall, serving Atlanta for over 20 years.

📞 Call Us (470-953-6163)  ·  📍 Get Directions  ·  ✏️ View Custom Products

Our Story

For over 20 years, SB Custom Jewelers has been the trusted destination for custom jewelry, luxury watches, and fine jewelry in the Atlanta metro area. Located inside Southlake Mall in Morrow, Georgia, we pride ourselves on delivering exceptional craftsmanship, honest pricing, and outstanding service to our community.

We are a single, dedicated local showroom specializing in turning your design ideas into stunning, heirloom-quality jewelry. Whether you're looking for a custom nameplate, a diamond engagement ring, or an iced-out luxury watch, you work directly with our master jewelers on-site.

Why Choose SB Custom Jewelers?

  • Crafted On-Site, Not Outsourced: Every custom piece is designed, cast, and set right here in our Morrow showroom. You work directly with our jewelers — no middlemen, no outsourcing, no unnecessary delays.
  • Luxury Watch Customization: We specialize in pre-owned watches and in-house aftermarket customization (including custom bezels and diamond dial settings).
  • Local Trust: Serving Morrow, Stockbridge, and the wider Atlanta community with layaway, financing, and friendly, pressure-free service.
  • Comprehensive Services: Walk in anytime for jewelry repairs, watch servicing (including batteries and adjustments), appraisals, and gold buying.

Explore Custom Creations

Interested in starting a custom build? Select one of our custom product pages below to review options and start your order:

  • Custom Pendants — Custom nameplates, initials, crosses, and unique 3D designs.
  • Custom Necklaces — One-of-a-kind gold, moissanite, and diamond custom chains.
  • Custom Rings — Tailored statement rings, wedding bands, and custom settings.
  • Custom Bracelets — Personalized solid gold cuban, tennis, and charm bracelets.
  • Custom Earrings — Custom diamond studs, hoop earrings, and personalized settings.

Visit Our Showroom

📍 Address: 1000 Southlake Cir, Morrow, GA 30260 (Lower Level, Suite 1202)
📞 Phone: 470-953-6163
🕐 Hours: Monday – Friday: 10:00 AM – 8:00 PM | Saturday: 12:00 PM – 6:00 PM | Sunday: Closed

Where to Find Us: We are inside Southlake Mall on the lower level. For the easiest access, park near the lower-level mall entrance between Macy's and Champs Sports.

What Our Customers Say

⭐⭐⭐⭐⭐ "I worked with EJ at SB Jewelers and he stuck to his word and delivered an amazing custom pendant and Cuban. I would recommend to anyone to work with him and trust the process."
— JJ WILL (Google Review)

⭐⭐⭐⭐⭐ "I have dealt with Aly (who is very nice, honest, and professional). They have the best prices on their jewelry. He listened to what I wanted and they designed a beautiful unique wedding band. Aly responds to my texts very quickly."
— Cindy Powell (Google Review)

⭐⭐⭐⭐⭐ "Services and customer service is A1 and their prices are reasonable. Aly will get the job done."
— Norris Rashawn (Google Review)

Had a great experience with our team? Leave us a Google Review →

Frequently Asked Questions

Do I need an appointment for a custom design consultation?
While walk-ins are always welcome, we recommend calling ahead or sending us a message to schedule a 30-minute custom design consultation so our master jewelers can give you their undivided attention.

How long do custom jewelry orders take?
Most custom orders — including pendants, rings, and chains — are completed within 2 to 3 weeks from the date the design is approved.

Do you offer jewelry and watch repairs on-site?
Yes! We handle repairs, resizing, stone replacement, and watch battery changes on-site. Many simple repairs can be completed same-day or while you wait.

Do you buy gold?
Yes, we buy old, broken, or unwanted gold jewelry. We evaluate your metal purity on the spot and offer a fair cash value based on daily market prices.

Get in Touch to Start Your Order

Ready to start your custom order or book a service? Connect with us directly:

  • 📞 Call Us: 470-953-6163 — Speak directly with our team to discuss your budget, check pre-owned Rolex stock, or book a custom design consultation.
  • 📸 Message on Instagram: DM us at @sbcustomjewelers to send reference photos of the custom designs you like.
  • 👍 Message on Facebook: Contact us via our Facebook Page: SB Custom Jewelers.
  • 📍 Visit Us: Drop by our Morrow showroom in Southlake Mall during business hours. Walk-ins are always welcome for browsing, gold buying, and repairs.

SB Custom Jewelers · 1000 Southlake Cir, Suite 1202, Morrow, GA 30260 · Phone: 470-953-6163